With the online shopping world growing ever so quickly, stores need to be smart to win shoppers over. We did a little brainstorming and realised that most of the successful online stores today are what we like to call 'one stop shops'. That is, instead of just selling one thing, these stores stock a range of clothing. In a world of convenience, we can see why this is so appealing.
We are always looking for new online stores to trawl, so we were excited when Outer Inner contacted us. This little site definitely falls into the 'one stop shop' family. As the name suggests, Outer Inner sells pieces ranging from inner wear to casual clothing and cocktail dresses. As advocates of all things bright, we were particularly impressed with their selection of casual dresses. All the florals and loud prints definitely made choosing a chore.
We had a little hiccup with the delivery company, but the people at Outer Inner were extremely helpful in helping us sort it all out.
Now to zi dress...
Now to zi dress...
We've been going through a bit of a phase with shift dresses and have been eagerly hunting for more to add to our collection. What caught our attention with this particular one was the contrast eyelash detailing on the sleeves.
*Dress: Outer Inner
Boots: Miss Shop
The length is perfect for us, but we like our shift dresses to fit more loosely. We picked out 2 dresses from the site and found that both were small, so if you do decide to pick something up from Outer Inner, we suggest ordering 1 or 2 sizes bigger.
With chiffon dresses, we always look for one with an inbuilt slip because they can be on the sheer side. This dress did have a slip, but considering how thin the dress is, it doesn't make much difference.This is probably another reason why ordering a bigger size is a good idea.
One our favourite things about this dress is the keyhole cut out (which is crooked in this shot because of the little pose!).
We'll be styling another dress from Outer Inner later this week, so watch this space!
In the meantime, what do you look for when you're shopping online?
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♥ M + K
DISCLAIMER: Products marked with a * were kindly sent to us for consideration, but as always, our reviews and opinions are honest ones.